Is there more pressure on your team with the changes this year?
“I think if you break it down, there was more pressure last year because we basically had the same goals as we have this year. But, we didn’t have the equipment to go do the job with. So, now we still aspire to accomplish the same things but we have a better toy, you know -- we have a faster car. We have a more aerodynamically designed, we have a better Toyota Camry to go race with. I’m glad our expectations are high and I’m glad they were this past season, but now we have a car I believe we can go win with. My answer would be no, we’re prepared and we’re ready. I believe we’re going to do the job.”
How important is Twitter to your organization and how was hard was it to get Mark Martin on Twitter?
“I was a little unfair to Mark (Martin), I kind of tricked him. I think he’ll love it though. I know Mark, he loves this sport and he’ll see. For example, this morning there was something on Twitter about a sponsor going with another team that I hadn’t heard anywhere before. It’s what’s relative to me, it’s things that matter to me that I can get my news from. It’s instant. So, I explained that to Mark. I said, ‘You don’t have to be controversial, just follow along and let the fans have a peek into who you are. He was happy he signed up. (Clint) Bowyer hadn’t got there yet, but hopefully we can convince him to do the same. I get it, I can tell customers to go to NAPA and get a brake job or an oil filter on a cheap price, for the best price if I choose to. Or, I can tell them to watch a movie that I like. We can share all kinds of different stories. I like it because I think it keeps me in touch with the fans. I get to hear sometimes good, sometimes bad, but I get to hear what they’re thinking. I just enjoy it. Part of my daily routine is to check Twitter, check what’s going on in the world and also see what’s going on in my world which is NASCAR.”
Do you feel it’s important to have drivers that mesh well with your personality?
“I just love my lineup. I think that Clint (Bowyer) is a very energetic, engaging guy. I like the way he likes to have fun. That’s a good step up for our organization. Then you have the respected, savvy, tough, committed, dedicated veteran Mark Martin who has had the most fun today making Aaron’s commercials. He never dreamed he could have so much fun making a TV commercial, but the commercials are funny and he was really into it. I like seeing his reaction to the silly things that we asked him to do today. I think both those guys will revive Martin (Truex Jr.). You know, Martin is a really fun guy and he’s a guy that is very popular and won the Nationwide championship twice and made the Chase early on in his career, but he hasn’t had a whole lot to smile about lately. Now, with the cars that we’re building and the way he ended the 2011 season, we’re giving him something to smile about and we’re surrounding him with guys that like to smile and like to have fun. That will help Martin as well. Really cool driver lineup and a lot of fun feelings. I’m not making this up when I tell you all, a year ago to this day I was nervous about where we were going into 2011. I didn’t like our direction, I didn’t like the way our cars were being built, I didn’t like our philosophy on building them. You can’t change things overnight and we cracked toward a new philosophy, we cracked toward partnering closer with Gibbs (Joe Gibbs Racing), we worked hard at using our relationship with Toyota more effectively. If you look where we are today, it’s facts, it’s science, it’s black and white. We have partnered with Gibbs on the engines. We’re going to have the same engines that they have. We couldn’t say that a year ago. Our aerodynamics have improved to where our cars are as good as theirs, we couldn’t say that a year ago. Our driver lineup, if you just look at the numbers, we have more wins than we’ve ever had before. We have more Chase appearances than we’ve ever had before, so I love our driver lineup. Everything is pointing towards us having a banner 2012 season and I’m confident in that and I couldn’t have said that a year ago.”
Courtesy of Motorsport.com
